When it comes to leads, “qualified” is temporary. Your best prospects today could be your worst prospects in 6 months if they’ve already purchased a competitor’s solution. That’s why you need to know not just who fits your profile, but when they’re primed to buy and why.
We work with you to define the list of accounts you want to target and develop a custom profile to capture the specific account intelligence that’s relevant to your business.
Whether the Decision Maker at your ideal customer company is the executive of a Fortune 500 Company or a department head for a growing company, we draw from our successful experience to design a customized outbound playbook for you that delivers repeatable, predictable results.
We’ll work with you to understand the ideal contacts your reps should meet with, whether that’s in IT or in another line of business, such as finance, HR, or customer service. Leverage our appointment setting services to generate demand, no matter how complex the marketing & sales strategy.
Identify elements of the organization’s IT infrastructure that are relevant to your ideal customer profile (ICP). Know exactly where the prospect is struggling in order to prioritize the right use cases to focus on. Identify purchasing time frame, as well as who will own/influence the deal, so you can prioritize sales and marketing outreach more effectively.
Use account-specific details about technology stack, pains and challenges, competitors installed, trigger events like contract expirations, who will own/influence the deal, and more to connect effectively.
HOW IT WORKS